.NEARLY ONE BILLION individuals are directing their enact India's basic political election. It is the largest democratic exercise in past-- and also can likewise be the most expensive. Spending is anticipated to reach out to 1.35 trn rupees ($ 16bn), depending on to the Facility for Media Researches (CMS), an Indian non-profit. That will be actually much more than double the quantity devoted in the previous political election in 2019 as well as even surpass the cash money splashed in The United States's presidential election in 2020. Why perform Indian political events devote such substantial sums?